How Did a Realtor Get a $1.75M Listing in 29 Days With YouTube Ads?
Noah Haupt breaks down the testing and follow-up system behind Tina’s reported $1.75M listing in her first 29 days. Unlike the later conversation about her pipeline, this video emphasizes lead-magnet tests, hook changes, a pre-sell video, and the rapid phone call that converted a lead into an appointment.
By Noah Haupt, founder of Peak Presence
What does this video cover?
- —Manually track seven leads and three appointments in the reported period.
- —Compare lead-magnet tests with isolated hook tests.
- —Use click-through rate and appointment evidence to select creative.
- —Warm prospects through a personal pre-sell video and calendar page.
- —Call nonbookers quickly and qualify their needs.
- —Use mobile landing pages and optional lead filters.
What result does the 29-day listing case actually establish?
Haupt reports that Tina secured a $1.75M listing during the campaign period he presents as her first 29 days, with seven leads and three booked appointments. He says the listing appointment came in week three and describes the movement from contact to listing as taking eight days. The video includes a recording in which Tina says the homeowner wanted to sell immediately.
The listing was not sold at the time of recording. Haupt discusses roughly $45,000 as possible commission, but also explicitly says that would be when the property sells. The confirmed reported milestone is the listing, not a completed closing or paid commission.
He uses manual records because Google Ads did not consistently reflect the correct number of leads and appointments. Account verification and payment problems also interrupted delivery. Those interruptions make this an individual campaign story, not a reliable promise about what every agent should expect in the same period.
How did the initial lead-magnet tests inform the next round?
The first round, January 23 through February 9, tested different lead magnets: access to the best homes and an ebook for buying a home. Haupt describes this as roughly the first 17 days. Rather than assuming a resource that worked elsewhere would work in this market, he watched the data and assessed the quality of the resulting activity.
The dashboard showed conversions, but Haupt’s manual review did not reveal booked appointments from those ads. He recalls two leads that were not particularly strong. The click-through rate he cites was 0.85%, below his own stated target of at least 1% for the YouTube campaigns he discusses. That target is his working standard, not a universal performance benchmark.
He allowed the initial ads more time, then stopped them on February 10 and tested a different message. The point is not to pause at the first disappointing day. It is to use verified appointments and actual lead quality alongside click behavior rather than accepting the platform conversion total as proof that the campaign is working.
What changed when Haupt tested different hooks instead?
In the next round, he kept the rest of the ad the same and changed only the first 10 to 15 seconds. This isolates the opening more clearly than changing several parts of the offer at once. The testing period he shows runs from February 10 through February 22.
He cites click-through rates around 3%, 2.49%, and 1.32%, with an overall 2.56% average. His main observation is that changing the beginning produced substantially different engagement even with the same remaining ad. He also manually checked which variation generated the leads and appointments, rather than choosing solely by click-through rate.
The winning ad showed five conversions in the dashboard and received more delivery than the alternatives. Haupt says heavier delivery can be a clue to the platform’s preference, but acknowledges it is not a complete decision rule. At recording, he had paused the other variations and was running the winner; he also reported two more recent appointments that had booked directly on the calendar.
How did the pre-sell video and fast call create the listing appointment?
After submitting information, prospects reached a page with an integrated calendar and a pre-sell video. Haupt explains that even an interested online lead may not know the agent. The video introduces the agent, shows what makes them different, offers market-related value, and then asks the viewer to book. His framework is to give value before making the ask.
Haupt reports that roughly one in five of Tina’s leads booked directly, but Eve, the listing prospect, did not. He says he called when she came in at about 9:54 and sent Tina the appointment details around 9:58. The homeowner wanted an evaluation of a five-bedroom, four-bath home of about 3,000 square feet, and an appointment was arranged for roughly 11 that morning.
The prospect initially shared the Summerlin area rather than the exact address. Tina handled the appointment, and the homeowner later contacted her about listing. This is why Haupt treats the back-end phone process as essential: an opt-in that did not self-book still became the important listing opportunity.
What supporting funnel elements does Haupt recommend replicating?
Haupt describes audiences based on real estate-related search intent, using examples such as homes for sale near me, what is my home worth, and how can I sell my home fast. Tina’s front-end ads used prerecorded and stock footage rather than her own on-camera appearance. He still adapted messaging to the market and season and tested variations.
The landing page should be mobile optimized and explain the value of what the visitor will receive. Optional qualification questions can ask about budget or distinguish an active home search from recreational browsing. Haupt explicitly says he did not add those extra filters for Tina because he considered her incoming lead quality already strong.
For leads who do not book themselves, he recommends calls within one to two minutes and says he personally often called within 10 to 15 seconds. Qualification covers budget, desired areas, seller timing, and whether the person is working with an agent. An agent, ISA, or virtual assistant can handle the process. His repeatable recommendation is the combined system of intent, testing, trust building, and timely qualification—not copying one ad and assuming the listing will follow.
What else should you know about this video?
How long did Tina take to get the reported $1.75M listing?
Noah Haupt reports that Tina secured the $1.75M listing in her first 29 days of running the campaign. He describes the move from contact with the homeowner to the listing as taking eight days, and says the property had not sold at recording.
What did Haupt split test in Tina’s YouTube campaign?
Noah Haupt first tested two lead magnets: access to the best homes and a home-buying ebook. After those tests did not produce booked appointments, he tested different first 10 to 15 seconds while keeping the rest of the ad the same.
Did Tina’s listing lead book directly on her calendar?
No. Noah Haupt says the listing prospect did not self-book after opting in. He called promptly, qualified the homeowner’s needs, and arranged a same-day appointment with Tina.
What belongs in a real estate pre-sell video?
Noah Haupt recommends introducing yourself, explaining what makes you different, offering relevant buying or selling insight, and then asking the viewer to book a call. In Tina’s funnel, the video appeared on a page with an integrated calendar.
Was the projected commission from Tina’s listing already earned?
No. Noah Haupt discusses roughly $45,000 in potential commission but explicitly says the listing had not sold. The video reports a listing secured, not a closed transaction or commission already received.
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