What change does this video recommend for more seller leads in 2026?
The gap between agents renting shared portal leads and agents owning an inbound seller pipeline comes down to a single decision. This video explains what it is and how to make it in your own market.
By Noah Haupt, founder of Peak Presence
What does this video cover?
- —Why shared leads get more expensive every year while converting less
- —The difference between renting attention and owning a pipeline
- —What owning your ad account actually changes
- —How exclusivity changes conversion rates on the same lead volume
- —What the first ninety days of an owned pipeline look like
How does an owned pipeline differ from rented leads?
A portal lead is sold to several agents at once and is priced by the portal. An owned campaign runs in your ad account, produces exclusive seller leads, and improves every month because the data and the creative belong to you.
What is behind the video’s 10x claim?
It is rarely ten times the leads. It is exclusivity, speed to lead and ninety days of follow-up multiplying the conversion rate on the leads you already pay for.
What else should you know about this video?
What is the difference between rented leads and an owned seller pipeline?
A portal lead is sold to several agents at once and priced by the portal. An owned pipeline runs in your own ad account, produces exclusive leads that no competitor receives, and improves monthly because the creative and the conversion data belong to you.
Why do shared real estate leads convert worse every year?
More agents buy the same lead, so the homeowner is called by several people within minutes and the price per lead rises with competition. Conversion falls even though the lead cost goes up.
Where does a ten times improvement come from?
Rarely from ten times the lead volume. It comes from exclusivity, speed to lead and ninety days of follow-up multiplying the conversion rate on leads you already pay for.
Does owning the ad account matter?
Yes. When the campaign runs in your account you keep the pixel data, the audience history and the creative library, so if you ever change providers the asset stays with you.
What do the first ninety days of an owned pipeline look like?
Roughly two weeks of scripting, filming and funnel build, a short learning period in the ad account, then a steady flow of qualified seller conversations that becomes predictable by month three.
Want this running in your market?
We work with one agent per market. On a 30-minute call we map your market and the listing number we would guarantee you.
Book a strategy call