What is the best way to get motivated seller leads in Brooklyn?
In Brooklyn, homeowners are contacted by agents, investors and wholesalers constantly, so cold outreach is easy to ignore. The approach that has worked for our Brooklyn client is the reverse: short YouTube ads that introduce the agent to homeowners in specific neighbourhoods, a qualifying page, and live follow-up for everyone who raises a hand. Cesar, a Brooklyn agent, reported roughly $4.5M of listing pipeline in about three weeks using this system.
By Noah Haupt, founder of Peak Presence
Why do cold calls and mailers struggle in Brooklyn?
Brooklyn owners — whether in brownstones, co-ops, condos or multi-family buildings — receive a steady stream of “we have a buyer for your home” letters and investor texts. The message blends into the noise, and the owner has no reason to trust the sender.
Video changes that. When a homeowner has already watched the agent explain the market several times, the first conversation starts from familiarity rather than suspicion.
How does neighbourhood targeting work?
Campaigns can be aimed at specific areas and at people searching for selling-related topics on YouTube and Google, rather than the whole borough. An agent who focuses on a handful of neighbourhoods can keep the spend and the message concentrated where they want listings.
Ads speak to the situations Brooklyn sellers actually face: deciding whether to sell a multi-family building, downsizing out of a walk-up, handling an inherited property or navigating a co-op board sale.
What did Cesar report in Brooklyn?
Cesar tested several lead vendors at the same time and reported that our campaign outperformed the others, building about $4.5M of listing pipeline in roughly three weeks. Pipeline means seller opportunities in progress, not closed sales.
His full interview and breakdown are on the results page. Results vary with price point, neighbourhood and how quickly the agent works each lead.
Is Brooklyn still available?
We work with one agent per market, so availability in Brooklyn depends on existing commitments. A strategy call is the quickest way to check whether your area is open and what signed-listing number we would put in writing.
What else should you know about motivated seller leads in brooklyn?
Are Brooklyn seller leads shared with other agents?
No. Peak Presence works with one agent per market and leads are never shared or resold.
Do the ads work for co-ops and multi-family buildings?
Yes. The messaging is written for the property types and seller situations in the agent's chosen neighbourhoods, including co-op and multi-family owners.
What does Peak Presence guarantee in Brooklyn?
A number of signed listings per month, agreed in writing before launch — not leads or appointments alone.
Want this running in your market?
We work with one agent per market. On a 30-minute call we map your market and the listing number we would guarantee you.
Book a strategy call