How do Facebook ads and YouTube ads compare for realtors?
A direct comparison on intent, seller lead quality, cost per listing appointment and speed to signed listing, based on campaigns we run for agents in both channels.
By Noah Haupt, founder of Peak Presence
What does this video cover?
- —How each platform decides who sees your ad
- —Lead quality differences and why they happen
- —Cost per appointment versus cost per lead
- —When paid social is the right call
How do intent and familiarity differ between channels?
A homeowner who watched two minutes of you explaining their market arrives at the appointment pre-sold. A homeowner who tapped a form in a feed does not remember you by the time you call.
Why measure cost per signed listing instead of only leads?
Cost per signed listing, not cost per lead. Social usually wins on the first number and loses on the second.
How can paid social support a video-led campaign?
We lead with YouTube for listing generation and use social for retargeting and proof. That combination produces the appointments our guarantee is built on.
What else should you know about this video?
Are YouTube ads better than Facebook ads for realtors?
For generating listings, yes. YouTube viewers watch an agent speak before raising a hand, which produces higher contact rates, higher show rates and a lower cost per signed listing even when the cost per lead is higher.
Which platform gives cheaper real estate leads?
Facebook usually produces a lower cost per lead. YouTube usually produces a lower cost per signed listing, which is the number that pays an agent.
Can I run both channels?
Yes. Lead with video for listing generation and use social for retargeting and recent-sale proof to the homeowners who already watched you.
Which converts faster?
Video, because trust is already established. Social leads typically need far more follow-up touches to reach the same appointment.
Want this running in your market?
We work with one agent per market. On a 30-minute call we map your market and the listing number we would guarantee you.
Book a strategy call