How should a realtor write a seller pre-sell video before a booking page?
Noah Haupt explains how a real estate seller pre-sell video can prepare a homeowner for a call after an advertising inquiry. His walkthrough connects the initial motivation-focused ad, qualification questions, objection handling and a later mix of educational, personal and conversion content.
By Noah Haupt, founder of Peak Presence
What does this video cover?
- —Why a generic valuation request can end without a reason to talk
- —Calling out homeowners with a genuine selling timeline
- —Using qualification before the post-submission video
- —Writing the pre-sell message around expectations and objections
- —Inviting suitable sellers to book directly
- —Following a 50/30/20 mix of education, personality and calls to action
Why does Haupt continue the funnel after a seller submits a form?
Haupt contrasts his process with a generic property image leading to a short form and an instant valuation or list. He says that experience may give the visitor exactly what they wanted without creating a clear reason to speak with the agent. The subsequent call can therefore feel disconnected from the original request.
His alternative continues the introduction after submission. A pre-sell video reminds the homeowner who the agent is, why the team will call and what the conversation is intended to accomplish. Haupt presents this as a trust-building stage, not merely a thank-you message or a substitute for the agent's actual expertise.
What should the first ad promise before the pre-sell video?
Haupt says the first message should address motivated homeowners rather than invite anyone who is casually curious about value. His example calls out people considering a sale in the next 30 to 60 days. That is a script example for defining the intended audience, not a prediction about when every respondent will transact.
He also recommends matching the language to the local market and the homeowner's situation. In his explanation, the video acts as a small salesperson by introducing the agent and demonstrating relevance before contact. Haupt says generic scripts can miss those distinctions, even when they follow an otherwise familiar funnel structure.
What qualification belongs before the pre-sell page?
Haupt first defines the desired service area and seller-research themes, then places a qualification page between the ad and the pre-sell message. His example asks when the owner expects to sell and whether the home is already listed with an agent. He says represented sellers can be disqualified before the team spends time on an unsuitable opportunity.
The page also collects the property address and contact details. Haupt's emphasis is on using the funnel to narrow the audience, not celebrating every completed form equally. The pre-sell video then speaks to people who have already supplied useful context rather than trying to rescue a completely unfiltered list.
What should a seller pre-sell video say about the next call?
Haupt recommends directly explaining that the team will contact the homeowner because they requested help with selling. His sample message says the call will gather more information to assist with the home-selling process. This addresses the recurring question of why someone is calling rather than leaving that explanation until the call is already underway.
He says he researches common objections with his clients and builds concise answers into the video. The objective is to create continuity between the ad, the form and the conversation. For Peak Presence, follow-up calls are handled by live North American ISAs, with the agent taking the substantive listing appointment.
How should the pre-sell video invite calendar booking?
Haupt ends the video with a direct invitation for a serious seller to choose a time on the calendar. He treats that invitation as the next step after qualification and repeated exposure to the agent. The booking request is therefore supported by context rather than appearing as a disconnected calendar link.
He also says the process does not mean there is no follow-up or that it is a get-rich-quick system. Automated acknowledgments and reminders can support the handoff, while live North American ISAs handle follow-up calls. Haupt's larger point is to reduce avoidable confusion and make the eventual human conversation more relevant.
How does Haupt extend the relationship after the first inquiry?
Haupt describes building an audience over several months and dividing later content into 50% value or education, 30% personal material and 20% calls to action. His educational examples include market updates and selling tips. Personal examples include cooking, fishing, walking or spending time with family so homeowners can see the person behind the professional introduction.
The conversion portion then invites homeowners who already find the content useful to discuss their sale. Haupt's sample invitation includes ambitious selling language, which should be understood as an example script rather than a promised price outcome. He sees the mix as a way to keep building familiarity without turning every message into another direct sales request.
What else should you know about this video?
What is a seller pre-sell video?
Haupt uses the term for a post-submission video that builds familiarity and explains what happens next. It connects the original request to a call and an optional calendar booking.
What objection should the pre-sell video address?
Haupt specifically discusses homeowners asking why someone is calling. His example explains that the team will contact them because they requested help with selling and need to confirm property details.
Should qualification happen before the pre-sell video?
In Haupt's described sequence, yes: the homeowner first answers questions about their sale and representation. The pre-sell page then continues a process that already has useful context.
What is Haupt's 50/30/20 content mix?
Haupt describes 50% educational content, 30% personal content and 20% calls to action for later audience nurturing. His examples include market updates, family or hobby clips and invitations to discuss a sale.
Does the funnel eliminate all human follow-up?
No, Haupt says the system is not a zero-follow-up or get-rich-quick arrangement. Peak Presence uses live North American ISAs for follow-up calls while messages and videos support the conversation.
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