How should a realtor build a seller ebook funnel for YouTube ads?
Noah Haupt uses a realtor seller ebook funnel to explain how an educational offer can lead into qualification, a pre-sell video and a booked conversation. His walkthrough covers audience preparation, video structure, a mobile-friendly landing page and the follow-up needed after someone requests the guide.
By Noah Haupt, founder of Peak Presence
What does this video cover?
- —Defining the intended homeowner before choosing audience settings
- —Using search themes and custom segments as campaign inputs
- —Structuring the video around a hook, story and call to action
- —Building a seller-guide page with a progressive qualification survey
- —Connecting the guide request to a pre-sell video and calendar
- —Supporting the funnel with phone, SMS and email touchpoints
What should an agent decide before building a seller ebook funnel?
Haupt begins with the intended homeowner and the local market. He says the message for an owner considering the sale of a high-value property should not simply duplicate the message for a different price point. The first task is therefore to define the seller the agent wants to attract and the areas in which the agent wants appointments.
In his on-screen example, Haupt opens location and language settings, searches Chicago, demonstrates an exclusion and then adjusts a radius around Maywood. These are examples from the recorded interface, not a claim that every housing campaign has identical options. The strategic purpose is to make the eventual offer and script relevant to the intended service area.
How does Haupt connect the audience to seller research?
Haupt demonstrates adding an audience and researching themes such as homeownership, preparing to buy and moving. He then explores searches around property values, appraisals, pricing a house, sale history and buying a new home. He presents these as ways to move beyond a broad audience of people who are merely browsing.
He also shows a custom segment using an example such as needing to sell a home and recommends keyword research rather than relying only on guesses. His distinction is between interest and intent: the campaign should speak to people researching a real transaction. The audience inputs are only one part of that process; the landing-page questions still establish the individual seller's actual circumstances.
What should the seller-guide video say?
Haupt divides the ad into a hook, a body or story and a close. The hook earns attention, the middle explains the agent's approach and value, and the close identifies the next step. He warns against making the entire message an unsupported claim that the agent is the best or a generic request to call.
He recommends specific local information, including days on market, recent sales and sale-to-list relationships where relevant to the script. Haupt says his own templates are informed by prior testing, while a generic AI-generated script may miss important nuances. The lesson is to use a framework and market research together rather than treating a script generator as a substitute for understanding sellers.
How polished does the video production need to be?
Haupt says a phone recording can be sufficient and describes many of his client videos as having been filmed on an iPhone. He prioritizes the content and the value of the message over expensive production. His explanation does not require an agent to imitate a television commercial before testing a useful local offer.
For editing, he suggests restrained B-roll, simple icons and occasional sound effects, while cautioning against overdoing them. In his view, an authentic presentation can support trust more effectively than visual complexity that distracts from the message. Production should help the homeowner understand the offer, not obscure a weak script behind decoration.
What belongs on the seller ebook landing page?
Haupt's example uses a straightforward seller-tips headline, an image of the guide, a form and short bullets describing what is inside. He identifies the page as a simplified demonstration rather than his complete production funnel. He also checks the mobile layout because the page must remain usable when a homeowner arrives from a phone.
For qualification, he prefers a survey-style flow to an intimidating wall of questions. His examples ask about property type, current representation, condition and selling timeline. Haupt says already-listed sellers can be disqualified, and he emphasizes that the page should identify motivated homeowners rather than merely collect the largest possible number of requests.
What should happen after the homeowner requests the guide?
Haupt recommends a pre-sell video that explains the next step instead of ending the experience at guide delivery. His example tells the homeowner that the agent will reach out to ask a few questions about the property. This anticipates the objection of not knowing why someone is calling and gives the agent another opportunity to become familiar.
The booking step then tells the visitor that the ebook is on its way and invites them to schedule a home-valuation conversation. Haupt selects the relevant calendar and describes adding a thank-you page that encourages the homeowner to save the appointment. Each page continues the same process rather than treating the guide as an isolated download.
How should follow-up support the ebook request?
Haupt describes phone, SMS and email as three complementary touchpoints. His recorded examples include submission acknowledgments, a number-confirmation message, lead notifications, reply notifications and reminders for both phone and in-person appointments. He also mentions longer-term email nurture and an optional voicemail touchpoint as parts of the broader handoff.
His accountant-search example illustrates the importance of acknowledging an inquiry: he says the businesses that responded at least confirmed that his request had arrived. For Peak Presence, live North American ISAs handle follow-up calls; automated messages support that human process. The objective is to avoid losing an interested homeowner after the campaign has already earned the request.
What else should you know about this video?
What does Haupt put on a seller ebook landing page?
His demonstration includes a clear seller-tips headline, guide image, short benefit bullets and a qualification form. Haupt also checks the mobile layout rather than assuming the desktop version is sufficient.
Why does Haupt recommend a survey instead of a long form?
Haupt wants qualification without presenting an overwhelming wall of questions. His survey examples ask about the property, representation and timeline before the next step.
Does the video require professional camera equipment?
Haupt says many client videos were filmed on an iPhone. He prioritizes a useful local message and restrained editing over expensive production.
What happens after a homeowner requests the seller guide?
Haupt sends the homeowner to a pre-sell video that explains the next conversation and then offers calendar booking. He also describes a thank-you page that encourages the homeowner to save the appointment.
How does follow-up fit into the ebook funnel?
Haupt recommends phone, SMS and email touchpoints, including acknowledgments and appointment reminders. Peak Presence uses live North American ISAs for follow-up calls, with automated messages supporting the handoff.
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