How did a realtor win a $900,000 listing with a pre-qualified YouTube funnel?
In this YouTube ads luxury seller listing case study, Noah Haupt describes an agent securing a $900,000 listing after roughly two and a half months. Although the video title says two months, Haupt's spoken account places the signed paperwork within three months and separates that result from additional listings still in the pipeline.
By Noah Haupt, founder of Peak Presence
What does this video cover?
- —The signed listing and the actual timeline described in the video
- —Why a future listing date differs from a closed transaction
- —Local seller intent and short-timeline messaging
- —The property questions used before accepting a lead
- —Pre-sell content addressing timing and market objections
- —Calendar bookings and continued follow-up
- —Separating observed results from projected pipeline
What result did Haupt actually report in this listing case study?
Haupt reads a message from an unnamed agent describing the biggest listing of the agent's career. The homeowner had called back to move forward with a $900,000 property, documents had been signed, and photography was being arranged. Haupt says the property would not be listed publicly until early the following year, so the reported milestone is a signed listing agreement rather than a completed sale.
Haupt describes the timing as roughly two and a half months and repeatedly says under three months. He also calculates a possible $22,500 commission using a 2.5% assumption. That arithmetic is an illustration tied to the property value, not confirmation that the commission had already been collected or a statement that every agent charges that percentage.
How should agents interpret the campaign metrics and pipeline?
Haupt shows approximately 235,000 impressions, about two and a half thousand clicks, and 29 conversions in Google's reporting. He immediately cautions that Google's conversion figure is not fully accurate. That qualification matters: the dashboard provides context, but the signed agreement is the concrete business result he documents in the video.
Haupt mentions other opportunities, including an appointment involving a property around $1.2 million. He expects more business from the existing leads, but those expectations are not additional signed listings. His broader conversion observations are presented as his experience, and his scaling discussion is a proposed next step rather than evidence that future results will increase in a fixed proportion.
How did the campaign focus on homeowners considering a sale?
Haupt describes combining local coverage with seller-related search intent. His examples include homeowners looking for information about selling quickly, finding a realtor, or estimating a home's value. He also discusses focusing on specific cities and avoiding areas outside the agent's practical service territory, so the campaign does not create conversations the agent cannot realistically serve.
Haupt says the branded video then narrows the message further by speaking to serious homeowners, particularly those considering a sale within three months. The video is tailored to the local market and features the actual agent. His explanation is that viewers encounter both a relevant offer and a recognizable person before submitting their information, rather than responding to an anonymous image.
Which qualification questions did the seller funnel ask?
Haupt lists the information requested before someone becomes a lead: property type, selling timeline, whether the homeowner is already working with an agent, property address, and name, phone number, and email address. Each question helps establish whether there is a plausible listing conversation behind the request. The form is deliberately more demanding than a basic contact box.
Haupt describes that friction as a quality filter. Someone who is merely curious may abandon the process, while a homeowner who wants the promised help has a reason to continue. He accepts fewer submissions in exchange for more context and stronger intent, cautioning agents against evaluating this funnel only by how cheaply it creates names in a database.
How did the pre-sell video prepare homeowners for a conversation?
Haupt recommends writing down the objections sellers commonly raise, especially around market conditions, inventory, and whether to wait for a better time. The pre-sell video addresses those concerns after the form submission. It is another opportunity to explain the agent's thinking before a live call, rather than letting the lead encounter only a generic confirmation page.
Haupt describes the repeated exposure as a way to make the agent familiar before the appointment. The homeowner has seen the agent in the advertisement and then in a second, more explanatory video. Haupt says that combination can change the tone of the later conversation, but it still depends on a credible message and professional presentation rather than visibility alone.
What role did calendar booking and follow-up play?
Haupt says roughly one in four leads in his experience books directly after moving through this kind of funnel. He characterizes those bookings as especially motivated because the homeowner has completed the questions, consumed the video content, and actively chosen a time. That observation is not a promise that every submission will book or that every booked appointment will become a listing.
Haupt includes nurture and continued contact as the final supporting layer. The practical lesson is to preserve the complete path: relevant audience, locally specific agent video, qualification page, objection-handling video, and an accessible calendar. The case illustrates a signed luxury listing from that sequence, not a universal luxury-market conversion rate or a guaranteed closing timeline.
What else should you know about this video?
Was the $900,000 property already sold in the case study?
Haupt reports a signed listing agreement, with photography being arranged and the public listing planned for the following year. He does not establish a completed sale or collected commission.
Did the listing take exactly two months?
The title uses two months, but Haupt describes roughly two and a half months and repeatedly says under three months. The spoken account is more precise than the shortened title.
What questions did the luxury seller funnel ask?
Haupt lists property type, timeline, existing agent relationship, address, and contact details. The added questions were intended to filter casual interest before a live conversation.
What did the pre-sell video explain?
Haupt recommends addressing common concerns about timing, inventory, and market conditions. It also gives the homeowner another opportunity to see the agent and choose a calendar appointment.
Were the other pipeline properties also signed listings?
Haupt describes additional opportunities, including a property around $1.2 million, but does not establish that they had all signed. Expectations about future conversion should remain separate from the documented agreement.
Want this running in your market?
We work with one agent per market. On a 30-minute call we map your market and the listing number we would guarantee you.
Book a strategy call