How can agents get listings in a competitive real estate market?
When three other agents are chasing the same sellers, the listing goes to whoever the homeowner already knows. This breakdown covers how to be that agent without outspending the team down the street.
By Noah Haupt, founder of Peak Presence
What does this video cover?
- —Why familiarity beats credentials at the kitchen table
- —Picking a seller niche instead of competing on everything
- —The local proof that shortens the decision
- —Exclusivity and why we take one agent per market
How can agents compete on visibility rather than commission?
Discounting is the fastest way to win worse listings. Being the agent a homeowner has already watched explain their neighbourhood wins the same listing at full fee.
Why narrow the message to a seller situation?
Downsizers, relocations, inherited property, acreage: a message aimed at one seller situation outperforms a general brand ad in every competitive market we have run.
What does one-agent-per-market exclusivity mean?
We work with one agent per market so your ads are not competing against our own client list. That exclusivity is the whole point.
What else should you know about this video?
How do you win listings in a competitive market?
Be the agent the homeowner already knows. Familiarity built through video before the appointment beats credentials presented during it, and it lets you hold full commission.
Should I cut my commission to compete?
Discounting attracts price-led sellers and lowers the quality of your listing inventory. Attention, not price, is the durable advantage.
Does niching down help in a crowded market?
Yes. A message aimed at one seller situation, such as downsizers or inherited property, outperforms a general brand ad in every competitive market we have run.
Do you work with more than one agent per market?
No. Peak Presence works with one agent per market so our clients never compete against each other for the same sellers.
Want this running in your market?
We work with one agent per market. On a 30-minute call we map your market and the listing number we would guarantee you.
Book a strategy call