How Do You Generate Inbound Real Estate Leads With YouTube Ads?
Noah Haupt breaks down a campaign he reports generated 48 buyer and seller leads in 62 days, then explains the targeting, creative tests, landing page, and follow-up behind the funnel. The video is for agents who want to turn paid clicks into recognizable inquiries and self-booked appointments instead of stopping at a basic thank-you page.
By Noah Haupt, founder of Peak Presence
What does this video cover?
- —Track real inquiries and use campaign data before making changes
- —Choose a geographic audience large enough to support testing
- —Match motivated-homeowner signals with a relevant offer
- —Launch multiple hooks and compare creative performance
- —Add a pre-sale video and calendar after the opt-in
- —Set up follow-up automation and audit conversion-campaign settings
Which campaign data should guide your decisions?
Haupt shows HighLevel CRM records for a campaign running from January 30 through April 1 and reports 48 leads over 62 days. He describes the prospects as more motivated than the low-intent inquiries he has encountered elsewhere, but that characterization is his assessment of the campaign, not a guarantee about every YouTube lead.
He recommends manually checking the real lead count against platform reporting. The metrics he emphasizes are advertising expenditure, click-through rate, and lead-acquisition cost. He uses a click-through rate above 1% as his own target and says market competitiveness affects acquisition costs; neither statement is established here as an industry benchmark.
Haupt warns against stopping a campaign because it misses an agent’s personal timetable. He suggests allowing roughly ten to fourteen days before making changes when working independently, with the qualification that the appropriate testing window depends on budget. His central instruction is to use data rather than frustration to decide what to change.
How does the campaign choose geography and homeowner signals?
The example targets Detroit with some areas excluded. Haupt lists cities, neighborhoods, ZIP codes, and counties as geographic options in the interface he demonstrates. For this broader lead-generation approach, he prefers a larger population and says an area below 100,000 people may require more frequent creative changes because of faster fatigue.
He describes roughly a million people as a population level he likes, not a mandatory threshold for all campaigns. Smaller areas can still work in his account, but he expects more management and creative turnover. This recommendation concerns the broad acquisition campaign in this video rather than a universal rule for neighborhood farming.
For seller relevance, he demonstrates homeowner status with either selling-related custom-segment terms or Purchasing a home soon. He rejects relying solely on broad delivery when more specific audience inputs are available. His intended logic is ownership plus motivation, although the transcript does not prove strict AND behavior across every targeting configuration.
What offer and creative tests does Haupt recommend?
The campaign initially focused on downsizers before moving to a broader audience. Haupt suggests testing a downsizing guide or a home-buying guide built around an outcome the audience wants. His buyer examples emphasize saving money, moving on the buyer’s timeline, reducing stress, and avoiding difficult bidding situations.
He criticizes centering an offer on the settlement topic simply because agents consider it important. His objection is about positioning: industry information must connect to the consumer’s desired outcome to earn attention. A technically useful topic can still fail when the viewer cannot see its personal benefit.
Haupt says he now starts with five ads, each with a different hook, and also tests body copy, offers, and messaging. He recommends comparing alternatives and cutting weaker creative rather than putting everything behind one untested video. Hooks are his simplest starting point; he places more emphasis on creative testing than continually replacing the audience.
How should the landing page prepare someone to opt in?
Haupt prioritizes mobile usability and estimates that about 80% of traffic in his YouTube campaigns comes through mobile. That percentage is his reported experience. He recommends opening the page on a phone and checking that it looks clean rather than approving it solely on a laptop.
Keep the page headline aligned with the overall offer, especially when different hooks lead to the same destination. Include an image of the actual resource and test the page when it is not converting. Haupt identifies generic or untrustworthy-looking pages as a common constraint when ads already receive clicks.
His extra tactic is to include footage of someone completing the landing-page opt-in inside the ad itself. A visitor can then recognize the destination after clicking. That visual continuity supports the same principle as the headline: each stage should feel like the expected continuation of the previous one.
What should the pre-sale video and calendar page do?
Instead of ending at a standard thank-you page, Haupt sends the new lead to a page with a video and calendar. The video introduces the agent, acknowledges the exact guide requested, and reinforces the value of that resource. His example references an ebook about saving money on a home in Detroit.
The video can include testimonials or case studies and address objections before a conversation. Haupt also recommends stating that the team will call, using five to ten minutes as his example. Setting that expectation helps prevent confusion about why an agent is contacting the person.
The calendar captures people ready to act without waiting for outreach. Haupt reports that roughly 30% book directly in his experience. That is a speaker-reported observation, not a universal booking rate; the remaining leads still need a conversion process.
What follow-up process and campaign settings complete the funnel?
Haupt suggests a simple seven-day automated drip using text and email, with messages designed to prompt a yes-or-no response. A reply helps confirm a usable number and interest in the requested guide. He still stresses that the agent or a team member should call promptly rather than expect automation to replace conversations.
His campaign audit starts with the conversions objective and the correct conversion goals. He then turns off TV-screen delivery for this direct-response setup, chooses Let me choose under Channels, and keeps only YouTube in-stream. This is a conversion-focused recommendation, distinct from the TV exposure he discusses in branding contexts.
He also turns optimized targeting off and disables video enhancements at the ad level. The walkthrough shows another checkbox being unchecked without naming it clearly, so its identity cannot be reliably specified from the transcript. The clearly named settings, the pre-sale page, and the follow-up process together form his practical checklist for this campaign.
What else should you know about this video?
What results does Noah Haupt report from the inbound-lead campaign?
Noah Haupt reports 48 buyer and seller leads in 62 days and shows HighLevel records covering January 30 through April 1. These are reported campaign results, not a promise that another agent will achieve the same lead volume or timeline.
What is a pre-sale video in a real estate YouTube funnel?
A pre-sale video appears after a prospect opts in and sits alongside an appointment calendar. Noah Haupt uses it to introduce the agent, restate the requested resource, reinforce value, address objections, and set expectations about follow-up calls.
How many YouTube ad variations should a real estate agent test?
Noah Haupt says he starts with five ads using different hooks and also tests bodies, offers, and messaging. He recommends comparing alternatives so decisions about which ads to keep are based on actual performance rather than confidence in a single video.
What follow-up does Haupt recommend for YouTube real estate leads?
Noah Haupt recommends a simple seven-day automated text-and-email drip that seeks a yes-or-no response, plus prompt calls from the agent or a team member. The automation supports contact and interest confirmation; it does not replace the need to speak with interested leads.
Which campaign settings does Haupt change for inbound lead generation?
For the conversion-focused campaign shown, Noah Haupt checks conversion goals, excludes TV screens, keeps only YouTube in-stream under Channels, turns optimized targeting off, and disables video enhancements. These are his recommendations for that direct-response setup rather than universal settings for every YouTube advertising goal.
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