How Can Realtors Improve YouTube Ads to Get More Listings?
Noah Haupt outlines five fixes for real estate agents whose YouTube campaigns are generating activity without enough leads or listing opportunities. The tutorial focuses on placements, click-through rate, early calls to action, landing-page previews, and the mobile funnel experience.
By Noah Haupt, founder of Peak Presence
What does this video cover?
- —Review networks and keep the skippable in-stream placements Noah recommends.
- —Diagnose weak click-through rates and test stronger hooks.
- —Add an early soft call to action before viewers drop off.
- —Show the landing page inside the video to clarify the next step.
- —Test and repair the entire funnel on a phone.
Which campaign placements does Noah recommend checking first?
Noah’s first fix is to inspect where the campaign runs. He warns that ads can receive impressions or views through mobile games, unrelated websites, and other placements without generating useful leads. His diagnosis is that apparent underperformance can be a distribution problem, not necessarily a lack of demand.
In the walkthrough he tells agents to open the campaign in Google Ads, go to Settings, and review Networks. His recommendation is to uncheck options other than YouTube skippable in-stream, specifically calling out the Google Display Network. This describes the controls and placement preference in his tutorial, rather than establishing that every account will display identical options.
The outcome he wants is a video that appears before other YouTube videos and can be skipped. He identifies that environment as his preferred source of qualified engagement. The transcript does not provide a placement-by-placement performance study, so the claim belongs to his campaign advice.
How can agents diagnose and improve a weak click-through rate?
Click-through rate is the percentage of people who see an ad and click through to its landing page. Noah illustrates the calculation with five clicks from 100 viewers, or 5%. He treats a rate below 1% as a warning and says he ideally wants something closer to 2–4%. Those thresholds are his optimization guidelines, not universal real estate benchmarks.
His possible causes are the wrong audience, a weak opening, or a flat presentation. Start by rewriting the hook to be specific, bold, or curiosity-driven. Instead of a generic question about needing help selling, he gives a contrast-led opening: most agents list a home and hope it sells, while this agent does something different.
He also suggests recording the same script in a different setting or tone. Try walking outdoors, standing inside a listing, or filming outside a home. That visual change is a pattern interrupt and gives the agent another creative variable to test without rebuilding the entire message.
Where should an early call to action appear?
Noah warns against saving the only call to action for the end. In his example, a homeowner who leaves at 40 seconds never hears a CTA delivered at 90 seconds, even if that person was already interested. The fix is an earlier invitation alongside the final, fuller CTA.
He suggests a soft CTA around 30–40% of the way through the ad, or approximately 20–30 seconds depending on total length. His example offers a free ebook about selling a Chicago home over asking price and tells viewers to click the blue button to receive it. This is an example offer, not a claim that every home will sell over asking.
Keep the invitation casual. Noah frames it as opening a door for people who are ready now, not interrupting the video with a hard sales pitch. Continue delivering the message and still include the main call to action later.
Why show the landing page inside the ad?
Noah says an unseen destination can create uncertainty: viewers do not know whether the next page will be confusing or trustworthy. His fourth fix is a brief visual preview of the actual page, shown while the offer is being explained.
Record a short scroll or screen capture and insert roughly three to five seconds as B-roll or an overlay. He also says even a two- or three-second glimpse can help. Explain that clicking leads to a page like the one shown, where the viewer enters information to receive the guide.
This pairs the spoken instruction with a visible next step. The tactic is not a redesign of the offer; it makes the existing click and opt-in process easier to understand. Noah predicts conversion improvements, but the video does not establish a guaranteed lift from adding the preview.
How should you test the landing page on mobile?
Noah’s final fix is to open the landing page on an actual phone instead of judging it only from a laptop editor. He says 80–90% of YouTube ad traffic is mobile in the context of his advice, which explains his emphasis; the transcript does not verify that share for every campaign.
Check the whole funnel as a new lead would. Can you read the text without zooming? Is the call-to-action button obvious? Does the page load in under two or three seconds? Tiny text, hidden buttons, broken layouts, and slow loads can all interfere with a submission.
If the experience fails those checks, adjust the mobile layout in the funnel builder. Noah mentions ClickFunnels, GoHighLevel, and Leadpages, and says he personally uses GoHighLevel. He reports seeing conversion increases of 30–40% from mobile landing-page improvements, which should be read as his reported experience, not a guaranteed outcome.
What else should you know about this video?
What click-through rate does Noah recommend for real estate YouTube ads?
Noah Haupt treats a click-through rate below 1% as a warning and says he ideally aims closer to 2–4%. These are his campaign-optimization guidelines, not independently established benchmarks for all real estate ads.
When should I add a second call to action to a YouTube seller ad?
Noah Haupt recommends a soft call to action around 30–40% into the ad, approximately 20–30 seconds depending on its length. Keep the final CTA as well so both early decision-makers and viewers who stay longer can respond.
How can I show my landing page in a real estate video ad?
Record a brief screen capture or scroll of the actual landing page and overlay roughly three to five seconds when explaining the offer. Noah Haupt recommends telling viewers what page they will see and that entering their information delivers the guide.
What mobile checks should agents perform before sending YouTube ad traffic?
Noah Haupt recommends opening the full funnel on a phone and checking readable text without zooming, an obvious call-to-action button, and loading in under two or three seconds. Repair mobile layout problems in the funnel builder.
Can I test a new video creative without rewriting the script?
Yes. Noah Haupt suggests recording the same script with a different background or tone, such as outdoors on a walk, inside a listing, or outside a home. The visual change creates a different version of the ad to test.
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