Two Listing Appointments in Six Days: A Real Estate YouTube Ads Case Study
This real estate YouTube ads listing appointment case study follows Noah Haupt’s account of Megan’s first six days running a campaign. Haupt reports two in-person listing appointments and walks through the creative testing, seller audience, ebook, landing page, and follow-up behind that early result.
By Noah Haupt, founder of Peak Presence
What does this video cover?
- —What the reported two-appointment result means
- —How Haupt tested five opening hooks
- —Why the campaign focused on homeowner intent
- —How a seller ebook supported the offer
- —How the landing and booking pages connected
- —How personalized follow-up supported live conversations
What happened in this real estate YouTube ads listing appointment case study?
Haupt opens the video by reporting that Megan secured two listing appointments in the first six days of running YouTube ads together. In the check-in clip he shares, Megan describes two scheduled meetings, including one delayed while a homeowner completes work on the property. Haupt asks whether these are phone appointments or in-person listing appointments, and she confirms they are in person.
The outcome reported here is two scheduled listing appointments, not two signed listings or completed sales. Haupt uses this early result to explain the campaign’s structure rather than documenting every later transaction milestone. Reading the case study with that distinction preserves what the video actually establishes while still making the ad, offer, and follow-up decisions useful to examine.
How did Haupt test the video hooks and calls to action?
Haupt says he started with five different hooks while keeping the remainder of the ads identical. He describes the hook as the first fifteen to twenty seconds, where the agent identifies the intended audience, local area, and reason to keep watching. Isolating the opening lets him examine how that specific change affects response without simultaneously rewriting the entire ad.
Haupt also recommends more than one call to action because not everyone watches until the end. He describes lighter invitations partway through and a fuller close at the end. Alongside click-through rate, he discusses tracking lead and appointment outcomes. His approach is to evaluate whether creative produces meaningful opportunities, rather than treating attention alone as the final measure of success.
What audience and delivery style did the seller campaign use?
For Megan’s seller campaign, Haupt says he used an audience described as homeowners purchasing a home soon. He contrasts that with simply targeting homeowners, explaining that his aim is to reach people with a reason to make a move. This is the audience choice he reports for the campaign, not evidence that every homeowner in that audience is ready to list.
Haupt pairs this intent-focused targeting with a natural delivery style. He warns against videos that sound heavily scripted or repeatedly insist the agent is the best. His guidance is to speak calmly and confidently, as if talking to a friend. He presents Megan’s conversational delivery as part of the campaign’s execution, emphasizing useful communication over an aggressively promotional performance.
Why did the campaign offer a locally relevant seller ebook?
Haupt explains that the ebook offered to Megan’s audience helped Twin Cities homeowners think about increasing their home’s value and selling more quickly. The purpose was to give prospective sellers a concrete reason to click, instead of expecting them to contact an unfamiliar agent merely because an ad introduced her. He emphasizes matching the information to the intended seller audience.
Haupt also distinguishes useful educational material from a generic, copied ebook. He calls for high-quality information, professional presentation, and branding connected to the agent. In his explanation, teaching something useful helps position the agent as a trusted adviser. The ebook’s job is therefore not just to collect contact details; it is to make the first exchange with the agent worthwhile.
How did the landing page and booking page support conversions?
Haupt says the landing-page headline needs to match the promise made in the ad. He also recommends showing the form above the fold, especially on mobile, and placing a visual representation of the offer nearby. He explicitly notes that the page shown in the walkthrough is an illustrative example, not Megan’s exact page, so its sample headline should not be treated as her campaign’s promise.
After the opt-in, Haupt describes sending people to a booking page connected to the agent’s calendar. He says he also created a follow-up video for Megan that reminded homeowners what they requested and explained the next steps. In his framework, that page offers an immediate scheduling opportunity while the additional video reinforces expectations before a later conversation with the agent.
How did personalized follow-up connect the inquiry to an appointment?
Haupt describes using HighLevel automations to acknowledge a home-valuation request and personalize the conversation with the property details. One example asks the homeowner about work completed on the home. He explains that this gives the person something specific to answer, connecting the follow-up to the original request instead of sending a generic sales pitch unrelated to the property.
Haupt presents these automations as support for the next step, not as a replacement for the agent’s relationship with the homeowner. The campaign sequence he describes connects a locally relevant ad, useful offer, clear opt-in, booking opportunity, and contextual follow-up. The reported two appointments belong to this particular early case; they should not be read as a promise that every campaign will reproduce the same six-day result.
What else should you know about this video?
Did Megan get two signed listings in six days?
That is not the result established in this video. Haupt reports two in-person listing appointments scheduled in the first six days, not two signed listings or closed transactions.
How many hooks did Haupt test for Megan’s campaign?
Haupt says he tested five hooks while keeping the rest of the ads identical. He uses the opening to identify the audience, location, and reason to watch.
Who did Haupt target for the seller ads?
Haupt describes targeting homeowners purchasing a home soon, rather than homeowners generally. He presents this as a way to focus on people with motivation to move.
Was the landing page shown Megan’s actual page?
No. Haupt says the displayed landing page is an example. He uses it to explain message consistency, an above-the-fold form, and showing the offer visually.
What did Megan’s seller ebook cover?
According to Haupt, the ebook helped Twin Cities homeowners learn about increasing their home’s value and selling more quickly. He stresses useful information and agent-specific branding.
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