What can a solo Niagara agent learn from a reported signed-listing campaign?
Noah Haupt presents a solo Niagara realtor signed listing case study involving Jason. He reports a signed listing within 28 days and explains the five-hook test, lead-record reconciliation, and booking process behind the campaign. The recording contains inconsistent date references, so the reported timeframe should not be mistaken for an independently reconciled timeline.
By Noah Haupt, founder of Peak Presence
What does this video cover?
- —What result does Haupt report for Jason in Niagara
- —Why did Haupt launch five versions of the same ad
- —What does the difference between 36 and 38 leads reveal
- —Why did Haupt avoid replacing ads solely because of click-through rate
- —How did Jason’s form balance simplicity with qualification
- —What did the pre-sale page and live calls contribute
What result does Haupt report for Jason in Niagara?
Haupt says Jason, a solo agent in Niagara, signed a Canadian-dollar listing valued at 649,000 within 28 days of working on the campaign. He shows a message about the signed listing and discusses the campaign as an example of leverage for an agent without a large team. It remains a reported individual result, not a promise for another market.
The narration and displayed reporting period refer to different May start dates, so the exact chronology is not fully reconciled in the transcript. Haupt also estimates commission and return from a signed listing. A signed agreement is not a closed sale or confirmed received commission, and the article does not convert that estimate into realized revenue.
Why did Haupt launch five versions of the same ad?
Haupt says the five ads differed in the hook, typically the first several seconds, while the body stayed consistent. The openings called out homeowners considering selling in the relevant local market. His aim was to identify which introduction attracted appropriate attention without confusing the test by changing the whole message.
He discusses viewing depth as another clue about interest but keeps the central objective on actual opportunities. Recognition in the community can be a byproduct of exposure; it is not the same as signing a listing. The case therefore distinguishes creative engagement from the agent’s business outcome.
What does the difference between 36 and 38 leads reveal?
Haupt says the advertising dashboard showed 36 conversions while the lead records contained 38 inquiries. He argues that such a difference can change how an individual hook appears to perform. Without reconciling the source records, a marketer may credit the wrong creative or judge it from incomplete information.
He recommends a separate tracking sheet and source-level checks rather than treating the dashboard as the complete record. The lesson is not that every discrepancy has the same cause. It is that optimization should connect real leads and appointments to their originating ads before making decisions about winners and losers.
Why did Haupt avoid replacing ads solely because of click-through rate?
Haupt discusses a preferred click-through target but says some of Jason’s ads remained useful despite falling below it. His reasoning is that a surface metric should not overrule satisfactory downstream performance. The relevant comparison is whether the creative is generating appropriate inquiries and progress toward a listing.
He recommends systematic monitoring rather than emotional changes, retaining workable variants and stopping those that materially deteriorate. The case illustrates why a creative test needs multiple alternatives: if one version weakens, the campaign has another observed option. That is different from continually restarting with unrelated scripts.
How did Jason’s form balance simplicity with qualification?
Haupt says the starting form collected the property address, name, and number. He explains that timeline questions could be added if the quality needed improvement, but says they were not necessary to the same extent in this case. The transcript therefore does not support describing an extensive survey as a mandatory part of Jason’s original setup.
The surrounding funnel targeted the local seller situation and offered something Haupt regarded as more useful than an undifferentiated valuation. He links willingness to provide an address with the perceived value of the resource. That is his explanation of the exchange, not evidence that every valuable resource should collect the same set of fields.
What did the pre-sale page and live calls contribute?
Haupt describes an immediate notification, a second video, and a calendar. The video explains who will contact the homeowner, what the conversation concerns, and why booking makes sense. He estimates that several people booked directly, but his wording is tentative rather than a precise audited count.
He repeatedly emphasizes that Jason still called the leads and conducted the real conversion conversations. Supporting messages create leverage; they do not sign listings by themselves. Haupt mentions further appointment and property-selling tactics without teaching them in this recording, so the case should not invent a missing sales script.
What else should you know about this video?
Was Jason’s reported listing a closed transaction?
The video reports a signed listing. It does not establish a completed closing or confirmed receipt of the estimated commission.
Is the 28-day timeline fully reconciled?
No. Haupt reports 28 days, but the transcript contains differing start-date references, so the timeframe is best presented as his reported account.
How many hooks were tested?
Haupt says five ads used different openings with an otherwise consistent message. This let him compare introductions without rebuilding the entire ad.
Did Jason’s original form require every qualification field?
No. Haupt describes collecting an address, name, and number and discusses timeline questions as a possible later refinement.
Did automation eliminate live calls?
No. Haupt explicitly says Jason called the leads and that conversations remained necessary to progress toward a listing appointment.
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