How did Colin turn 18 YouTube inquiries into two signed listings?
The Colin YouTube ads listing conversion case study examines a campaign Noah Haupt says produced two signed listings from 18 leads in 26 days. Haupt explains the weekly fluctuations, five short videos, qualification questions and objection-handling pages behind that reported result.
By Noah Haupt, founder of Peak Presence
What does this video cover?
- —Distinguishing two signed listings from additional appointment opportunities
- —Reading weekly lead fluctuations without making emotional changes
- —Producing five short videos with phone footage and a teleprompter
- —Researching median price, recent sales and days on market
- —Collecting property details and timeline before contact information
- —Using a pre-sell video, calendar and objection-specific breakout videos
What result does Haupt actually document for Colin?
Haupt reports two signed listings after 26 days and 18 total leads, which works out to roughly one signed listing for every nine leads. In the testimonial excerpt, Colin also mentions returning for second appointments with two other homeowners. Those additional conversations are separate from the two signed listings and should not be counted as completed agreements.
Haupt describes Colin as a busy broker who had previously tried other acquisition methods without the consistency he wanted. He positions the case around manageable lead volume and the ability to convert qualified appointments. The campaign is a reported client example, not evidence that every broker will reach the same result within the same period.
How should an agent interpret the uneven weekly lead count?
Haupt shows weekly lead counts of six, one, six and five. His point is that a slower week should not automatically trigger a reaction when the broader campaign is producing suitable opportunities. He recommends looking at the data rather than treating every short-term change as proof that the strategy has failed.
He also corrects himself while discussing the campaign's return and acknowledges that scaling is not always linear. The useful lesson is not to assume that doubling campaign activity must double signed listings. Haupt's argument is to establish evidence of a working process, monitor its performance and then expand with realistic expectations.
How did the campaign connect the audience to Colin's market?
Haupt says the initial setup defined where Colin wanted listings and excluded areas outside the desired territory. He describes local pockets and radius or ZIP-code examples as ways to keep the campaign focused. The case is therefore not presented as a broad effort to collect inquiries from anywhere.
He pairs that local focus with seller-research themes, including needing to sell a home and looking for real estate agents nearby. Haupt says Colin's main complaint had been too many casual, unsuitable or buyer-oriented responses. The new message and qualification process were intended to prioritize homeowners who could have a relevant selling conversation.
How were Colin's five short videos produced?
Haupt says Colin recorded five videos of approximately 60 seconds each on his phone in his office. The scripts were informed by research into Colin's market, including median home price, sales activity and median days on market. Editing, including on-screen icons, was handled separately so Colin could focus on recording and appointments.
Haupt recommends a teleprompter app as a practical recording aid: paste in the script and read it as the text scrolls. He contrasts reusable ad creative with the workload of publishing a long organic video every week. He also explains that an established public channel is not required because the ads can be hosted through a separate channel.
What did Colin's qualification page ask before accepting a lead?
Haupt lists property type, current listing status, condition, selling timeline, address and contact details. He says the page disqualifies owners who are already listed with another agent. This makes the form a screening stage rather than a minimal contact box attached to an otherwise generic advertisement.
He also uses timeline answers to describe a more visible pipeline: one homeowner may expect to sell next month while another is considering a later date. Those answers indicate stated intentions, not guaranteed transactions. Haupt says the combination of questions and video familiarity made Colin's conversations feel different from the colder inquiries he had received previously.
How did the pre-sell and breakout videos prepare the appointment?
Haupt describes a short post-submission video thanking the homeowner and explaining that the team will reach out to confirm property details. It also invites homeowners considering a sale in the next few months to choose a calendar time. The purpose is to explain the call before it happens, not leave the homeowner wondering why someone is contacting them.
He then describes adding short breakout videos based on Colin's common questions and objections. Examples include what a home is really worth and whether it makes sense to price high and reduce later. These videos extend the preparation beyond the first ad, while the agent remains responsible for the actual advice, appointment and listing agreement.
What else should you know about this video?
How many signed listings does Haupt report for Colin?
Haupt reports two signed listings from 18 leads in 26 days. Colin's additional second appointments are separate opportunities and should not be counted as signed agreements.
Did the campaign produce the same lead count every week?
No, Haupt shows weekly counts of six, one, six and five. He uses that variation to explain why decisions should follow broader evidence rather than an emotional reaction to one slow week.
How did Colin record the campaign videos?
Haupt says Colin recorded five approximately 60-second videos on his phone in his office. He recommends a teleprompter app and describes having editing handled separately.
Did Colin need an established public YouTube channel?
Haupt says an established public channel was not required for the campaign. He explains that the advertising videos can be hosted through a separate channel.
What were the objection-handling breakout videos about?
Haupt describes short videos answering recurring questions about a home's real value and pricing high before reducing later. Their role was to prepare the conversation, not replace Colin's property-specific advice.
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