How Can Agents Evaluate In-Person Listing Appointment Campaigns?
Noah Haupt explains the in-person listing appointment campaign analysis through the examples and operating choices in this video. His walkthrough connects the message, qualification process, and next action while distinguishing reported outcomes from projections.
By Noah Haupt, founder of Peak Presence
What does this video cover?
- —What did the St. Paul campaign actually produce
- —How were the five video hooks compared
- —Why did Haupt pause an apparently strong ad
- —How should editing match the intended seller
- —What happens between the ad and the appointment
- —How should the agent judge the campaign over time
What did the St. Paul campaign actually produce?
Haupt reports nine in-person listing appointments over two months for the featured agent in St. Paul, Minnesota. He discusses several property values and uses local commission assumptions to illustrate how appointments might translate into business.
His closing-rate examples are projections, not confirmation that those appointments all became listings. He models different conversion rates to show why an agent must use personal sales performance when evaluating an appointment campaign.
How were the five video hooks compared?
Haupt says the five videos shared a body and close while using different first ten to fifteen seconds. He shows differences in click-through and lead totals to demonstrate that a small opening change can materially affect response.
His process initially runs the variations for ten to fourteen days before evaluating them. The point is to compare distinct openings under otherwise consistent conditions, not to treat the first video as the permanent answer.
Why did Haupt pause an apparently strong ad?
Haupt says one video looked attractive in the advertising dashboard but did not hold up when he checked where leads actually originated. He uses UTM tags to distinguish ads and manually reconciles lead sources.
He compares tags to different shapes attached to inquiries so that each can be traced back to its source. His weekly review changes the decision from choosing the cheapest-looking dashboard result to identifying the ads actually producing the desired opportunities.
How should editing match the intended seller?
Haupt warns that heavily produced videos may attract people looking for entertainment rather than homeowners responding to the message. He contrasts the editing style that might suit a downsizer with the style that could suit a younger first-time buyer.
He therefore starts with an ideal customer profile, including the person’s situation and motivations. Editing supports the positioning; more effects are not automatically an improvement when the goal is a serious seller conversation.
What happens between the ad and the appointment?
Haupt sends the homeowner to a focused page asking about property type, timeline, existing agent involvement, address, and contact information. He stresses mobile optimization because he says most of the traffic in these campaigns arrives on phones.
Qualified visitors then see a pre-sale video that handles common objections and offers a direct calendar booking. The page and video are additional filters, not merely technical steps inserted between a click and an agent notification.
How should the agent judge the campaign over time?
Haupt distinguishes cold audiences from people already familiar with the agent and describes building the latter as the campaign develops. The initial acquisition system introduces the agent before later follow-up and additional exposure can reinforce that introduction.
The final evaluation should connect verified leads to attended appointments and the agent’s ability to sign business. Haupt’s examples emphasize that headline traffic metrics alone cannot establish whether a campaign is economically useful.
What else should you know about this video?
What did the St. Paul campaign actually produce?
Haupt reports nine in-person listing appointments over two months for the featured agent in St. Paul, Minnesota. He discusses several property values and uses local commission assumptions to illustrate how appointments might translate into business. His closing-rate examples are projections, not confirmation that those appointments all became listings. He models different conversion rates to show why an agent must use personal sales performance when evaluating an appointment campaign.
How were the five video hooks compared?
Haupt says the five videos shared a body and close while using different first ten to fifteen seconds. He shows differences in click-through and lead totals to demonstrate that a small opening change can materially affect response. His process initially runs the variations for ten to fourteen days before evaluating them. The point is to compare distinct openings under otherwise consistent conditions, not to treat the first video as the permanent answer.
Why did Haupt pause an apparently strong ad?
Haupt says one video looked attractive in the advertising dashboard but did not hold up when he checked where leads actually originated. He uses UTM tags to distinguish ads and manually reconciles lead sources. He compares tags to different shapes attached to inquiries so that each can be traced back to its source. His weekly review changes the decision from choosing the cheapest-looking dashboard result to identifying the ads actually producing the desired opportunities.
How should editing match the intended seller?
Haupt warns that heavily produced videos may attract people looking for entertainment rather than homeowners responding to the message. He contrasts the editing style that might suit a downsizer with the style that could suit a younger first-time buyer. He therefore starts with an ideal customer profile, including the person’s situation and motivations. Editing supports the positioning; more effects are not automatically an improvement when the goal is a serious seller conversation.
What happens between the ad and the appointment?
Haupt sends the homeowner to a focused page asking about property type, timeline, existing agent involvement, address, and contact information. He stresses mobile optimization because he says most of the traffic in these campaigns arrives on phones. Qualified visitors then see a pre-sale video that handles common objections and offers a direct calendar booking. The page and video are additional filters, not merely technical steps inserted between a click and an agent notification.
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