What should realtors understand about Facebook ads?
Where paid social genuinely helps a listing business, where it quietly wastes months of budget, and how to tell which one is happening in your account right now.
By Noah Haupt, founder of Peak Presence
What does this video cover?
- —Why interruption traffic behaves differently from search and video intent
- —The lead-form setting that destroys quality
- —What Facebook is genuinely good at for agents
- —How to combine it with a video-led listing engine
How can instant forms affect lead quality?
Instant forms optimise for cheap submissions, so you get people who tapped twice out of curiosity. Cost per lead looks great and cost per signed listing looks terrible.
Where can Facebook ads help agents?
Retargeting, just-listed and just-sold proof, and staying visible to homeowners who already watched your video ads. As a support channel it is useful.
Why does Peak Presence lead with YouTube?
YouTube, because the homeowner watches you speak before they ever raise a hand. They arrive at the appointment already trusting you, which is the entire difference in close rate.
What else should you know about this video?
Do Facebook ads work for real estate agents?
They work for retargeting, just-listed proof and staying visible, but instant lead forms optimise for cheap submissions, which produces low-intent contacts and a high cost per signed listing.
Why are Facebook real estate leads so cheap but so bad?
The platform optimises for the outcome you ask for. Cheap form fills means people who tapped while scrolling, not homeowners who decided to talk to an agent.
What should realtors use instead of Facebook lead forms?
A video-led campaign where the homeowner watches the agent explain the local market before raising a hand, followed by a short qualification page. Contact and show rates both rise sharply.
Should I run social ads at all?
Yes, as support. Use it to retarget people who watched your video ads and to show recent sales, while video carries the listing generation.
Want this running in your market?
We work with one agent per market. On a 30-minute call we map your market and the listing number we would guarantee you.
Book a strategy call