How can realtors set up a seller lead campaign?
A start-to-finish build of a YouTube ad campaign for real estate agents, done live, covering targeting, the ad, the qualification page and the tracking that tells you whether it works.
By Noah Haupt, founder of Peak Presence
What does this video cover?
- —Campaign settings that keep seller leads inexpensive
- —Market targeting without wasting reach on other agents
- —The qualification page built alongside the campaign
- —Which numbers to watch in week one
What matters beyond setting up the campaign?
The campaign itself takes minutes. The message and the qualification questions are what decide whether a twenty-dollar lead becomes a listing or a wasted phone call.
Which campaign metrics should agents watch first?
Watch rate, click rate, qualification rate and booked appointments. If watch rate is low, the problem is the first eight seconds, not the budget.
Why can inconsistent campaign management hold agents back?
Running it consistently. Campaigns that get rebuilt every two weeks never accumulate the data they need, which is why we manage the whole engine for the one agent we take per market.
What else should you know about this video?
How much should a real estate seller lead cost?
Cost varies by market, but well-built video campaigns commonly produce qualified seller leads in the low tens of dollars. Cost per signed listing matters far more than cost per lead.
How long does it take to set up a YouTube ad campaign?
The technical setup takes minutes. The message and the qualification questions take longer and determine whether the leads become listings.
What should I measure in the first week?
Watch rate, click rate, qualification rate and booked appointments. A low watch rate means the first eight seconds of the ad need rewriting.
Why do most agents fail to keep campaigns running?
They rebuild every two weeks, so the campaign never accumulates data. Consistency is why a managed engine outperforms a self-run account.
Want this running in your market?
We work with one agent per market. On a 30-minute call we map your market and the listing number we would guarantee you.
Book a strategy call