How Do You Write a YouTube Ad Script for Real Estate Seller Leads?

What should you put in the ChatGPT prompt?

Haupt starts by assigning ChatGPT the role of an expert YouTube ad copywriter for real estate lead generation. He asks for a script targeting sellers in St. Paul, five hooks from different angles, a body explaining a seller ebook, and a close inviting the viewer to click. Agents should replace St. Paul with their own market rather than leaving the example city in the prompt.

The prompt calls for conversational, confident, real delivery without a typical realtor pitch or pushy sales language. It requests a script under two minutes, although Haupt says his preferred ads often run from about 90 seconds to two and a half minutes. His reasoning is that the video needs enough time to sell the guide and attract viewers with intent, not simply collect clicks.

Which five hooks should a real estate agent test?

Haupt uses five angles: a bold claim, a dream scenario, a pain point, curiosity, and identity. The generated bold-claim example challenges sellers still using 2020 strategies. The dream scenario describes multiple strong offers without endless showings, stress, or uncertainty about pricing. These are script angles, not promises that those outcomes will occur.

The curiosity example describes a strategy helping St. Paul sellers sell faster and smarter than their neighbors. The identity angle speaks to smart, prepared homeowners. Haupt rejects the phrase list it and pray because it leaves too much to interpretation; he asks ChatGPT for clearer language about selling not feeling like crossing your fingers and hoping for the best.

The purpose of five hooks is to compare meaningfully different messages, not five near-identical openings. Haupt describes testing three to five hooks in client campaigns, then cutting weaker versions and concentrating on the winners. He cautions against cutting a version before it has had a meaningful test relative to the campaign’s target lead-acquisition cost.

How should the body sell a local seller guide?

The example body introduces a local agent and a free ebook called the Smarter Sellers Guide to St. Paul. Haupt emphasizes positioning the offer as a new, distinct approach rather than declaring it the best. A specific local name helps make the guide feel like a defined resource instead of interchangeable seller advice.

The guide’s proposed contents include timing the market, three pricing traps, preparing a home without overspending, and a marketing framework for standing out in crowded neighborhoods. Haupt recommends adding a genuine unique marketing approach when the agent has one. He also suggests reviewing the script for attention-building phrases such as pricing traps, without overspending, and a smarter, more modern approach.

Keep the introduction short enough that the guide remains the focus. Haupt considers different labels, including real estate adviser and realtor, before suggesting that a simple introduction with the agent’s name, team, and city can work. The important distinction is the value of the resource, not an elaborate professional introduction.

How do you close the ad and make the opt-in clear?

The example close addresses homeowners considering selling in the next six to twelve months and asks them to click the button to get the guide. Haupt specifically prefers button over link because the viewer will see a button such as Learn More or Download. He also emphasizes immediate delivery so the viewer understands how quickly the resource will arrive.

Add B-roll showing the actual landing page and someone completing the opt-in. Haupt recommends explaining the requested information, not leaving the next step mysterious. He changes the AI-generated name-and-email wording to name and phone and notes that he also likes collecting a property address and selling timeline.

The generated close includes reassurance about pressure and unwanted follow-up calls. Haupt treats reassurance and the landing-page demonstration as trust-building elements. The walkthrough also makes clear that he collects phone numbers, so the reassurance should not be read as a claim that the funnel never involves contact.

How should you record the ad and show the ebook?

Haupt recommends speaking the way you normally speak rather than performing a different personality. His goal is to attract homeowners who resonate with the actual agent. A suitable recording location can be indoors or outdoors, provided the face is visible, the lighting is in front of the speaker, and the audio is clear.

Avoid background noise, barking dogs, a dark face, or a distracting, messy setting. For the offer visual, Haupt uses ChatGPT to generate a simple home-seller ebook image for St. Paul. He recommends a transparent background, removing the obviously AI-generated surrounding background, and adding a home image to the cover; a more three-dimensional mockup can also improve the presentation.

Show that visual in both the ad and the landing page so viewers can recognize what they are getting. Haupt also explains that he manually tracks campaign data because he has seen discrepancies in Google Ads lead reporting. His campaign examples are reported client observations, not a guarantee that using the prompt alone will produce the same results.