What should you compare before choosing an agency?
Every real estate marketing company promises leads. That makes the promise itself a poor way to compare them. Two providers can both deliver seller conversations and still leave you in very different positions twelve months later.
The better questions are structural. Whose brand is the advertising building? Whose account holds the campaign history and data? Who owns the landing pages, the tracking and the audiences you paid to build? This guide walks through those questions so you can evaluate The Likable Agent, Peak Presence, or any other agency on the same terms.
How does generating leads differ from building your brand?
A good marketing strategy should do two jobs at once. It should create listing opportunities now, and it should make you more recognizable in your market so every future campaign gets easier.
Leads that come from ads with no connection to you are a one-time transaction. Leads that come from seeing you on camera, repeatedly, compound: homeowners start to recognize you before they ever fill out a form. At Peak Presence we build campaigns around that second outcome.
YouTube advertising: who is building your brand?
There are broadly two styles of video advertising. Direct-response creative focuses purely on getting a click, and can work regardless of who is in it. Personal-brand creative puts the agent on screen, explaining their process in their own words.
Our strategy is the second one. Your ads feature you, so a homeowner who watches one, then sees another a week later, is building familiarity with a specific local agent. By the time they book a call, they already know your face and how you work.
Advertising account ownership: who controls your campaigns?
Running campaigns inside your own Google Ads account gives you direct access to the reporting, campaign history and settings the platform provides. You can see what is being spent, what is running and how it is performing, without relying only on a summary report.
Peak Presence sets campaigns up to run through the realtor's own Google Ads account. Whichever agency you choose, clarify account ownership in writing before you sign.
Who controls your landing pages, tracking and marketing assets?
The ad is only the first step. Behind it sit landing pages, conversion tracking, a booking funnel, CRM integration and follow-up automation. Together these decide how many clicks become real conversations.
We build these systems around your business: pages that present you, a qualifying funnel that filters out tire-kickers, and follow-up through automated text and email plus live calls from our North American ISAs. We clarify ownership of and access to each piece before launch.
How would this work in your market?
On a 30-minute call we walk through the account setup, creative and funnel we would build for you.
Book a Strategy CallRemarketing: what happens to people who don't convert?
Most people who watch an ad or visit a landing page do not book on the first visit. Remarketing lets you reach eligible visitors and other permitted audiences again with follow-up ads.
Whether that works depends on how the account and tracking are configured, on visitor consent, and on each platform's audience requirements. We configure tracking and remarketing to support future campaigns within those rules.
What happens if you stop working with your agency?
It is an uncomfortable question to ask at the start, which is exactly why it should be asked then. List the pieces: the advertising account, landing pages, domains, creative files, lead data and tracking setup. For each one, find out whether you keep it, get a copy, or lose access.
Clear answers in advance protect the investment you make in your marketing, whichever provider you choose.
How should you compare The Likable Agent and Peak Presence?
Both companies use digital marketing to help real estate agents generate leads. The differences that matter most are in how the service is structured, and those details can vary by package.
Peak Presence runs YouTube ad campaigns through the realtor's own Google Ads account, with video creative that features the agent, landing pages and funnels built around their business, tracking and remarketing configured for future campaigns, and clear terms on ownership and access. We work with one agent per market.
The Likable Agent: we have not independently verified the details of its account structure, creative approach or asset ownership, so we do not describe them here. If you are evaluating it, ask the questions in the table and checklist below directly, and get the answers in writing for your specific package.
Which service details should you compare?
| Feature or consideration | What to ask The Likable Agent | Peak Presence's approach |
|---|---|---|
| Who appears in video ads | Ask whether ads feature you personally, a spokesperson, or generic creative, and who scripts and films them. | Ads are built to feature you, so homeowners in your market see your face and hear your voice. |
| Advertising account ownership | Confirm whose Google Ads account the campaigns run in for your package. | Campaigns are set up to run through your own Google Ads account. |
| Campaign data access | Ask what reporting you receive and whether you get direct account access. | Because the account is yours, you can see the reporting and campaign history available in it. |
| Personal brand development | Ask how the creative is designed to build recognition for you specifically. | Creative is designed to build familiarity with your personal brand over time. |
| Landing page ownership | Confirm who owns the landing pages and domains used in your campaigns. | Landing pages and funnels are built around your business; ownership terms are clarified up front. |
| Tracking and remarketing | Ask whether conversion tracking and remarketing audiences are set up, and in whose account. | Tracking and remarketing are configured to support future campaigns, subject to platform and consent rules. |
| CRM and lead follow-up | Ask what follow-up is included and who handles it. | Leads go into a CRM with automated text and email plus live calls from our North American ISAs. |
| Asset portability when ending a contract | Confirm the arrangement for your package before signing. | We clarify what you keep and what access transfers before launch, so there are no surprises. |
Peak Presence's approach describes our standard service model; final terms are set in your agreement.
What should you ask before hiring a YouTube ads agency?
- Whose Google Ads account will my campaigns run in, and will I have admin access?
- Who appears in the video ads, and who writes and films the creative?
- What reporting will I see, and can I view the raw campaign data myself?
- Who owns the landing pages, domains, video files and lead data?
- Is remarketing set up, and are the audiences built in an account I control?
- How are leads qualified and followed up, and who is responsible for each step?
- What results do you commit to, and how is that commitment written into the agreement?
- What does the service cost, and what is included versus billed separately?
- How long is the contract, and what is the cancellation process?
- If I leave, what exactly do I keep and how is it handed over?
For how our own commitment works, read our guarantee or see our results.