What did Michael achieve with YouTube ads? 2 listings signed in 14 days
Broker, Bay Area, California · By Noah Haupt, founder of Peak Presence
Michael (Broker, Bay Area, California) runs YouTube ads for listings with Peak Presence. In this interview Michael explains how the campaign produced 2 listings signed in 14 days — where the seller leads came from, how the listing appointments were booked, and what the follow-up looked like between the first click and a signed listing agreement.
What does this client interview cover?
- What Michael's market and price points look like, and why YouTube ads suit them
- Which lead sources were being used before, and how the lead quality compares
- How homeowners are qualified before a listing appointment is booked
- What the follow-up looks like in the days between the first view and the signature
- The numbers behind 2 listings signed in 14 days, in Michael's own words
What was the situation before the campaign?
Michael came to us — Broker, Bay Area, California — looking for listings rather than more buyer leads. Like most agents, the options on the table were shared portal leads, cold calling expireds and FSBOs, or referrals — all of which either arrive cold, arrive shared with three other agents, or arrive unpredictably. The goal was a source of exclusive seller leads that could be counted on month after month.
What campaign and follow-up system did we build?
We scripted and produced a short set of video ads in Michael's own voice, ran them to homeowners in the target area on YouTube, and pointed every click at a booking funnel that qualifies the seller before it gives up a calendar slot: timeline, property, motivation and price expectation. Every qualified lead is exclusive — it goes to Michael and nobody else. Ninety days of automated text, email and live calls from our North American ISAs chase anyone who does not book straight away.
What result did the client report?
Two signed listings inside the first fortnight in one of the most expensive and competitive markets in the country. Because homeowners watch the ads before the appointment, the listing presentations start warm: the seller already knows the agent, has heard the pitch, and is comparing an agent they feel they know against strangers.
What can other agents take from this result?
Results vary with market, price point and how fast an agent works their qualified leads — the agents who convert best call new seller leads within minutes and keep working the long-timeline ones. What does not vary is the structure: exclusive leads, a qualifying funnel, relentless follow-up, and a written guarantee on the number of signed listings per month before a dollar is spent.
What else should you know about this result?
What results did Michael get from Peak Presence YouTube ads?
Michael (Broker, Bay Area, California) reports 2 listings signed in 14 days from YouTube ad campaigns run by Peak Presence. Two signed listings inside the first fortnight in one of the most expensive and competitive markets in the country.
Are Peak Presence seller leads exclusive to one agent?
Yes. Peak Presence works with one real estate agent per market and every qualified seller lead is sent to that agent only. Leads are never shared, resold or recycled to other agents.
How are the seller leads qualified before a listing appointment?
Homeowners who click a Peak Presence YouTube ad go to a booking funnel that asks about the property, the moving timeline, the reason for selling and price expectations before it offers a calendar slot. Only homeowners who complete that funnel count as qualified leads.
How long does it take to get a signed listing from YouTube ads?
Peak Presence clients have signed listing agreements as quickly as 13 days after launch, with most agents seeing their first listing appointments within the first two to three weeks. Longer-timeline sellers keep converting for months through automated follow-up.
Does Peak Presence guarantee listings?
Yes. Peak Presence agrees a guaranteed number of signed listings per month in writing before the campaign launches, sized to the agent's market and capacity, and keeps working at no further management fee if that number is missed.
What have other clients achieved?
Want results like Michael's?
We take one agent per market. On a 30-minute call we tell you the number of signed listings we would guarantee you in writing.