Why do most Facebook ads for realtors fail?
Cheap form fills do not become listing appointments on their own. If nobody calls fast, the lead goes cold.
The ad usually isn't the problem; what happens after the click is. Facebook can be useful when a qualifying funnel and consistent follow-up are in place.
How do Facebook ads and YouTube ads work together?
YouTube reaches homeowners researching a move. Facebook and Instagram add retargeting of people who already watched your video and extra reach in your market, where platform rules and audience eligibility allow it.
Meta campaigns run alongside our YouTube system, keeping your message in front of homeowners across channels.
Read our YouTube versus Facebook and Instagram comparison for platform fit, housing rules and follow-up.
What does Meta's Housing category change?
In the US and Canada, housing ads run in Meta's Housing special ad category: no ZIP/postal code targeting, a minimum 15-mile (25 km) radius around a location, and no age or gender targeting.
How would this work in your market?
Discuss how Meta ads, YouTube campaigns and ISA follow-up fit your market. We confirm the scope and campaign terms before launch.
Book a Strategy CallWhat happens after someone clicks?
- A page built for one thing: booking a listing appointment. It asks qualifying questions first, so you never pay attention to someone who was never going to sell.
- The appointment drops straight into your calendar and CRM, with the answers they gave, so you walk in already knowing the property and the timeline.
- If they go quiet, we call. One of our North American ISAs picks up the phone.
- If they drop off the form, they get their own text and email sequence immediately.
- If they are simply not ready yet, we keep texting and emailing for three months: 90 days of follow-up.
Read how our ISA appointment setting connects seller qualification to your calendar.
What does it cost, and how does the guarantee work?
Pricing is quoted per market on a strategy call. You pay ad spend to Meta directly from your own ad account. See how campaigns are quoted for the written breakdown.
Our signed-listing guarantee terms are on the guarantee page; we confirm what applies to your campaign on the call.
What else should you know about Facebook ads for realtors?
Do Facebook ads work for real estate agents?
They can, but Facebook leads are often earlier-stage than YouTube leads. Follow-up decides whether they become listing appointments, which is why our North American ISAs follow up and we keep in touch for 90 days by text, email and calls.
Can you target my ZIP codes with Facebook ads?
No. In the US and Canada, housing ads run under Meta's Housing special ad category, which removes ZIP code targeting and requires at least a 15-mile radius. We work within those rules.
Are Facebook leads shared with other agents?
No. The ads run in your own ad account, every lead goes to you alone, and we work with one agent per market.
How much do Facebook ads for realtors cost with Peak Presence?
We quote per market on a strategy call. Ad spend is paid to Meta directly from your own ad account, and you get the numbers agreed before launch.